As we wrap up 2024, it’s clear this has been a year of both challenges and achievements for the Paso Robles wine industry. For Vineyard Professional Real Estate (VPRE), it was a landmark year defined by record-breaking sales, meaningful partnerships, and a deeper commitment to helping our clients succeed. In fact, we are now the nation’s #1 vineyard broker.
Despite a tough harvest season, the Paso Robles wine community proved its resilience once again, showcasing the strength and innovation that make this region a leader in vineyard and winery real estate. At VPRE, we’re honored to have supported our clients through the opportunities and complexities of this remarkable year.
2024 Harvest Highlights
This year’s harvest was challenging for many across Paso Robles and beyond. Weather fluctuations, labor shortages, and rising costs impacted yields, but they also underscored the resilience and adaptability of growers who continue to shape the region’s success. Key takeaways from the 2024 harvest:
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Smaller Yields, Exceptional Quality: While overall production was down for many vineyards, smaller harvests often resulted in fruit with exceptional concentration and complexity. These vintages promise to deliver wines that reflect the craftsmanship and care of Paso’s growers.
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Sustainability in Action: Many vineyard owners leaned into sustainable practices, creating long-term value for their properties while meeting growing consumer demand for environmentally responsible wines.
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Community Strength: Paso’s winemaking community came together, sharing resources and insights to meet the season’s challenges head-on.
For buyers and sellers, understanding the story of the 2024 harvest adds valuable context. Whether you’re evaluating an investment or preparing to sell, Paso Robles’ growers continue to prove why this region thrives under pressure.
Paso Robles: Leading the Way
Paso Robles has earned its place as a top wine region—not just as an alternative to Napa, but as a leader in its own right. This year reaffirmed the distinct advantages that make Paso a smart choice for buyers and sellers.
Incredible Value: Paso offers significantly lower property costs than other premier wine regions, allowing for larger investments or higher-quality properties at competitive prices.
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Diverse Terroir: With 11 AVAs, Paso’s microclimates and soils offer incredible versatility for producing world-class wines, from Rhône varietals to Cabernet Sauvignon.
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Innovative Wine Community: Paso’s winemakers are known for their creativity, authenticity, and commitment to quality. Buyers are drawn to properties that share compelling stories and align with growing trends toward craft and boutique production.
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A Lifestyle Destination: Beyond its vineyards, Paso offers a thriving downtown, a welcoming community, and an enviable quality of life, making it an attractive place to live, work, and invest.
For investors, Paso represents opportunity and long-term growth. For sellers, it’s a region where a property’s story resonates deeply with buyers looking for more than just land—they’re seeking legacy and connection.
A Record Year for VPRE
In 2024, VPRE achieved $64 million in total sales, an incredible milestone that cements our position as the nation’s top vineyard brokerage.
Highlights include:
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12 Vineyard and Winery Transactions: From boutique estates to large-scale wineries, each deal was tailored to meet our clients’ goals.
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Confidential Transactions Over $10M: These high-value transactions showcased our ability to manage complex deals with discretion and professionalism. One sale was VPRE Buyer representation and one was Seller Representation.
This success reflects the trust our clients place in us and the deep expertise we bring to every transaction. At VPRE, we go beyond the numbers to deliver results that align with your vision.
How We Help You Achieve Your Goals
Whether you’re buying or selling, our approach starts with you—your goals, your vision, and your priorities. At VPRE, we tailor every strategy to meet your needs and make the process as seamless as possible.
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Selling Your Vineyard or Winery: We create personalized marketing plans, leverage our private network of qualified buyers, and position your property to attract the right audience. If privacy is a concern, we’re experienced in handling confidential transactions with the utmost professionalism.
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Finding Your Next Investment: Whether you’re exploring Paso’s diverse AVAs or searching for a winery with untapped potential, we offer expert guidance, market insights, and tools like our Comprehensive Vineyard and Winery Comps Spreadsheet to help you make informed decisions.
With VPRE, you gain a team that’s deeply connected to the Central Coast wine community and fully committed to your success.
Looking Ahead
As we prepare for the year ahead, we’re excited to continue building on this year’s successes and embracing new opportunities. Our priorities include:
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Strengthening Paso’s Position: Continuing to highlight the region as a premier destination for vineyard and winery investments
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Focusing on Confidential Transactions: Expanding our reputation as trusted advisors for high-value, discreet deals, ensuring privacy and professionalism for our clients
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A specialized focus on Luxury Estates: $3M+ and 5+ acre properties across San Luis Obispo County
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Delivering Excellence: Staying at the forefront of the market to ensure our clients achieve their goals
Paso Robles remains full of promise, and we’re honored to help shape its future alongside our clients.
Thank You for an Extraordinary Year
To our clients, colleagues, and partners: thank you for trusting us with your goals this year. Your dedication and vision inspire us, and we’re proud to work with such a remarkable community.
Whether you’re considering buying or selling in the new year, VPRE is here to guide you with expertise, care, and a commitment to your success.
Contact us today to start your 2025 vineyard real estate journey—we can’t wait to help you achieve your goals!
