Seller's Guide

Local Marketing Services

Vineyard Professional Real Estate offers clients proven marketing strategies across both digital and traditional platforms. Our team specializes in targeted local marketing in Paso Robles along with San Luis Obispo, Monterey, and Santa Barbara Counties. Every effort is specifically tailored to you and your property. Impactful elements include:

digital strategy

Sell Your Vineyard

Sell Your Vineyard

Vineyards have continued to transact within a typical to above average per acre price range and the key factors determining value have been and remain: location, vineyard size, location, water availability, location, grape contracts and remaining economic life of the vineyard.
For ‘location’, Napa and Sonoma were considered the place to have a vineyard during the fairytale 90’s. However, the majority of buyers have been priced out of that market. Due to the quality of life and value offered, both lifestyle and investor buyers proclaim the Central Coast as “the place to be”.
Who are the buyers in today’s active vineyard real estate market? On the Central Coast of California, vineyards under 100 acres are typically lifestyle buyers and often have a home or potential homesite on the property. Lifestyle buyers appreciate income, however it’s generally not the driving factor. Emotional connection, location and setting play a larger roll. Strategic marketing can attract more of this buyer category. 
Vineyards over 100 acres are generally more attractive to agricultural investors and winery conglomerates. These folks are acquisition pros looking to expand holdings under the umbrella of a large holding company. These investor-types are also bean counters looking for cash flow (i.e. grape contracts) or under-performing operations with turn-around opportunities. These buyers can apply their vast resources, expertise and cash to improve an under-performing vineyard’s profitability.
Whether targeting lifestyle or investor buyers, preparing the property for sale includes making sure it’s clean and in good condition, free of weeds, debris and differed repairs. Getting relevant data prepared is also an important part of the process otherwise it can disrupt crucial deal momentum. In addition, buyers need to know whether they’re getting personal property and equipment or if the Seller plans to keep any assets. Is the new owner getting the rights to this year’s crop? Will they have the rights to the vineyard name or brand as well?
It’s crucial to be prepared and have a good team of professionals including an experienced real estate broker and accountant. 

SELLERS FAQs

Value is determined by a number of key factors, including:

  • Location
     
  • Vineyard size
     
  • Water availability
     
  • Grape contracts and the remaining economic life of the vineyard
     
  • Structures (homes, winery, shop etc.)
     
  • Land use


You can rely on my knowledge of the vineyard market and over 20 years of industry experience to make the selling process as smooth and successful as possible.

Insider Expertise

Benefit from 20+ years of experience and top real estate contacts. Expect a strategic advisor in your corner ready to provide all the professional resources you need.

Comprehensive Marketing

Launch a global online marketing campaign on 100+ portals in 70+ prosperous countries.

We will highlight desirability and vineyard lifestyle across:

  • Custom domaine listing website
     
  • Modern marketing brochures (print + mobile)
     
  • Professional still and drone photography
     
  • Virtual Tour video production by a professional videographer
     
  • Compelling property description written by a real estate/wine savvy copy editor
     
  • Marketing through “Who’s Who in Luxury” membership with 130,000+ professionals globally
     
  • Email blast to a proprietary list of 4,000+ people including top agents and qualified buyers.
     
  • Strategic online ads including: Wall Street Journal, Wine Industry winebusiness.comwineindustry.comvinesmart.com and many more
     
  • Feature on jennyheinzen.com—top real estate website for California Vineyards
     
  • California Regional Multiple Listing Service (CRMLS)
     
  • Syndication Media with Internet Data Exchange “IDX” sharing on thousands of websites
     
  • Social Media posts and boosts on Facebook, Twitter, Pinterest, Instagram and Linkedin

Proactive Facilitation

  • Qualify Buyers prior to visiting the property
     
  • Follow-up with Buyers or Buyers’ agents
     
  • Facilitate Buyer questions and information requests
     
  • Advise and negotiate the best price and terms
     
  • Assist/coordinate with inspections, disclosures, and due diligence information gathering
     
  • Anticipate and address potential problems

Clear Communication

I'll coordinate and communicate with Sellers, Buyers or Buyer's agent, Title/Escrow Transaction Coordinator, lender, inspectors, appraiser and any other service providers for a successful closing.

VIP Care

Vineyard Professional Real Estate Sales and Marketing Services offers the highest level of client care from start to finish and beyond.

Consider two primary market factors:

  1. The real estate market including residential and commercial real estate
     
  2. The health of the wine industry. [email protected] or call (805) 610-6741 for an update on the condition of the real estate market and wine industry. Other resources include vineyard management companies and grape brokers. Early spring (March) is an ideal time to put a vineyard on the market.

Items to prepare: 

*This list is provided by Vineyard Professional Real Estate as a starting point and NOT an exhaustive list! Vineyard Professional Real Estate expressly disclaims any responsibility for action taken in reliance on the information. It is the responsibility of the Seller seek proper advice and guidance from trusted advisors.*

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If you're looking for a proven Paso Robles vineyard and winery expert, Jenny Heinzen is prepared to listen, share expertise, and deliver on your goals.

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