2024 Vineyard Real Estate Forecast

2024 Vineyard Real Estate Forecast

From in-demand districts and industry trends to pricing predictions and interest rates—here’s what you need to know about Paso Robles vineyard real estate in the year ahead.


Luxury Wine Brands on the Rise 🍾

Niche and luxury wine brands are significantly outperforming other sectors. Both local and out-of-area buyers are hungry to invest in profitable brands and turnkey business across a variety of price points. 


Lifestyle Buyer Activity Buzzing as Paso Robles Popularity Grows 🌱

Lifestyle buyer activity continues to increase as Paso gains acclaim. Our team is experiencing escalated interest for properties across the board from vineyards and wineries to wedding venues and vacation rental opportunities. All with desirable income-producing potential! 


In-Demand Regions & More 🍇

Adelaida and Willow Creek Districts are in high-demand with lifestyle and small winery buyers. Institutional investors are seeking large acreage with high-producing fruit, ample water, and no homes.


Pricing Prediction 🌟

We expect vineyard property pricing to be strong but flat. Consider young or replanted vineyards as a smart 1031 Exchange opportunity.


Interest Rates Roundup 

  • Current interest rates for a variety of vineyard loans range mid 8-10% based on terms and if private money is needed. 
  • Farmer Mac loans are in the sixes with ARM option. As a result, many sellers are embracing mutually beneficial financing opportunities with 30+% down, 6% interest, interest only, and 5-10 year terms. 
  • USDA rates are moving closer to 7% for smaller loans while larger AG/USDA loan amounts are likely still 7.5+%. 


Cheers to Client Success 🥂


Recently Sold:  

Le Mistral Vineyard Estate (240 acres) | $6.1M

Willow Creek Parcel (180 acres) | $3.75M 

6060 Jardine Vineyard Estate (50 acres) | $3.35M


In Escrow:

Historic Jack Ranch Vineyard Estate (285 acres) | $10.5M

Hansen Vineyards/Cab House (27 acres) | $3.75M 

5985 Vineyard Drive (32 acres) | $4.5M

3999 Hampton Lane Vineyard Estate (50 acres) | $2.3M

Paso Robles Vineyard Real Estate

California's #1 vineyard broker, Jenny Heinzen and the VPRE team serve wine industry clients, investment funds, and high-net-worth individuals. We are an independent luxury brokerage with in-depth understanding of the Paso Robles American Viticulture Area (AVA), long-standing relationships, and insider expertise. Together we’ve sold 10,000+ acres across more than 50 California vineyard transactions

Now we'd love to be of service to you. 

Contact us anytime. 

(805) 610-6741

[email protected]

Here for You

If you're looking for a proven Paso Robles vineyard and winery expert, Jenny Heinzen is prepared to listen, share expertise, and deliver on your goals.