Jenny and Randy Heinzen, husband and wife, independently lead two distinct wine industry businesses in Paso Robles, California. This is the story of how each team naturally intersects to offer award-winning service to premier vineyard and winery clients.
Vineyard Professional Real Estate (VPRE)
History & Mission: Established in 2001 and led by Jenny Heinzen, VPRE is an independent luxury brokerage for acclaimed wine industry clients, institutional investors, and high-net-worth individuals in Paso Robles, California and beyond.
The Edge: VPRE is the most informed expert in Paso Robles American Viticulture Area (AVA) transactions and valuations. Clients benefit from both long-standing relationships and insider insights.
By the Numbers: Jenny and team have sold 10,000+ acres across more than 50 vineyard transactions.
A Central Coast native with a family background in both farming and real estate, Jenny Heinzen has served lifestyle and institutional investors for over 20 years.
Holly Smith has 10+ years of vineyard management and development experience with both Gallo Vineyards and sister company VPS and is a licensed as a PCA
Good to Know:
Jenny and Holly both graduated from Cal Poly with Masters degrees in Agriculture.
Both bring vineyard and winery-related relationships to the table that ultimately empower key connections for clients.
VPRE supports so much more than real estate transactions, they understand all the moving parts that go into a successful wine business.
Savvy Approach:
When VPRE represents buyers for a vineyard/estate/winery, clients can trust they’re in capable hands with access to the best possible resources from in-house marketing to an exclusive invite-only referral network operating on an international scale.
connect them with the best resources and team needed for success in vineyard or winery to pursue their next steps in their dreams and investments.
Leading the Way:
VPRE is the only brokerage with a vineyard niche that understands the unique complexities of buying and selling Ag here in Paso Robles and along California’s Central Coast.
Our team of agents offers a wide variety of skills and strengths to meet the needs and goals of both lifestyle and institutional investors.
VPRE loves the Paso Robles community and dedicates time, energy, and resources into enriching where they live and serve.
Vineyard Professional Services (VPS)
History & Mission: Established by founder John Crossland in 1997 and led by Randy Heinzen since 2017, VPS provides vineyard management, wine business leadership, financial planning, and a range of consulting services to wineries, growers and investors across the Central Coast.
The Edge: VPS is the most experienced team of vineyard managers, agronomic consultants, and pest control advisors on the Central Coast.
By the Numbers: VPS currently works on 4,000+ acres in Monterey, San Benito, and San Luis Obispo Counties. They've also designed and developed over 60 properties in the last 25 years. The accredited team of farm managers also provides winery estates with viticultural consulting, helping tune internal teams on winegrowing improvements and incorporation of agritech.
Good to Know: In addition to vineyard development projects, VPS conducts due diligence requirements, constructs vineyard budgets and prepares vineyard financial forecasts.
Savvy Approach: For 25 years VPS has committed to using sustainable and organic practices to most effectively grow vineyard assets for quality and client profitability. VPS also takes a community-first approach to farming, taking special consideration of neighbors.
Leading the Way: VPS is the first vineyard management company in the country to be certified by Leading Harvest, in addition to facilitating the sustainability certification of ranches with Sustainability in Practice and the California Sustainable Winegrowing Alliance. This commitment to sustainability and excellence is further underscored by Randy Heinzen, owner and President of VPS, being named the 2025 CAWG Leader of the Year. Randy’s recognition highlights his exceptional leadership, which continues to elevate California’s wine industry while setting new standards in innovation, community engagement, and environmental stewardship.
It's All About Community
VPRE and VPS teams work, shop, play and volunteer locally—giving them the edge in fostering relationships, making introductions, and driving the appreciation of this area’s wine industry.
Whether it is VPS demonstrating winegrowing success for a property owner who then wants to expand or VPRE introducing a buyer to a new project which will require professional farming services, the two companies complement each other through aligning services along the path of a Buyer or Seller’s journey.
A successful transaction ultimately requires trust and faith in the myriad of professional advisors required. VPRE and VPS are the pillars supporting an effective negotiation process and vineyard analysis essential to a deal.
When it comes to bringing your vision to life, please consider both teams at your service.
